Privacy Policy

This Privacy Policy explains how Elbowlife ("we", "us", "our") collects, uses, stores, and protects personal data when you visit elbowlife.world or use our group cycling trip coordination platform. We are committed to handling your information transparently and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for your personal data is:

Elbowlife
Unit 15, Basepoint Business Centre, Stroudley Rd, Basingstoke RG24 8UP, United Kingdom
Email: info@elbowlife.world
Phone: +44 7599 275381

2. Personal Data We Collect

We may collect the following categories of personal data:

• Identity data: name
• Contact data: email address, telephone number
• Technical data: IP address, browser type, device information, pages visited
• Communication data: messages submitted through our contact form
• Usage data: interactions with route listings, pace matching tools, and the ride journal
• Consent records: confirmation that you agreed to data processing

3. How We Collect Data

We collect data when you:

• Submit our contact or enquiry form
• Send us an email or call our office
• Browse our website (via cookies and similar technologies — see our Cookies Policy)
• Contribute ride records or journal entries with your consent

4. Purposes and Legal Bases

We process personal data for the following purposes:

• Responding to enquiries and providing information about group cycling trips (legitimate interest / contract performance)
• Processing product orders and related communications (contract performance)
• Operating and improving our website and platform features (legitimate interest)
• Complying with legal obligations
• Sending service-related communications where you have provided consent

5. Data Sharing

We do not sell personal data. We may share data with:

• Service providers who assist with hosting, analytics, or email delivery, under data processing agreements
• Authorities when required by law

Where data is transferred outside the UK, we ensure appropriate safeguards are in place.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy. Contact form submissions are retained for up to 24 months unless a longer period is required for legal or operational reasons. Technical logs are retained for up to 12 months.

7. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data in certain circumstances
• Restrict or object to processing
• Data portability where applicable
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise your rights, contact us at info@elbowlife.world.

8. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the internet is completely secure; we encourage you to use strong passwords and protect your own devices.

9. Children's Data

Our platform is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe we have received data from a minor, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated date. Continued use of the website after changes constitutes acceptance of the updated policy.

11. Contact

For questions about this Privacy Policy or our data practices, contact us at info@elbowlife.world or write to the address listed in Section 1.